With an agribusiness management degree in his back pocket, Travis Martin has worked in nearly each sector of the agriculture industry. A 2014 Purdue University alumna, Martin grew up in north central Indiana on his family farm, where he found his passion for the ag industry began at a young age.
After five years working in the corporate world, Martin decided it was time to follow his entrepreneurial drive and developed “Magnetic Ag,” a bi-weekly ag newsletter for agriculture professionals, advocates, enthusiasts – a resource for anyone who eats!
After beginning contract marketing and communication consulting in February of 2020, Martin said what initially led him to pitch the idea of “Magnetic Ag” in November was his passion to share a handful of content his friends were producing.
“I had seen other newsletter types in various other industries that offered a quick, digestible – kind of a one-stop-shop where readers could find everything they needed. But agriculture just didn’t have anything similar,” he says.
Enter Magnetic Ag.
For Marktin’s team of content creators, the focus of the bi-weekly newsletter is to deliver content in digestible, concise snippets of news that both inform and entertain. A unique approach that is well received. With nearly 6,000 readers and subscribers, the free, 5-minute, “morning brew” style newsletter is truly a fix for all things agriculture.
Unique delivery requires a unique approach, which is exactly what Martin has assembled with his team of writers. That’s why Martin’s team is as diverse as the topics they cover and most aren’t traditional writers or content creators. They are actively engaged in the industry they write about and that nuance has made all the difference.
Today the biggest hurdle for the Magnetic Ag team is deciding which snippets make the cut. Agriculture is a broad industry and there is never a shortage of news, updates and information to be disseminated. The team works to cover every area of the industry, including trade, policy, agribusiness, and tech.
“It’s not uncommon to see at least 50 different news sources featured in the newsletter every Tuesday and Friday,” Martin says.
Becoming a trusted, sought-after news source has also helped to shift Magnetic Ag’s position within the industry.
“Nowadays, it is not uncommon for at least one, two or three times a day for us to get interesting content to feed into a larger story,” Martin says.
While Magnetic Ag is a resource for all, the company’s goal is to reach and attain a 20% college-age readership. A mission that the team is working to reach through college ambassadors.
Martin has big plans for the Magnetic Ag newsletters and the company’s future – a vision the team is working to achieve one snippet at a time.
To learn more about Magnetic Ag and to subscribe to the 5-minute agriculture focused newsletter, visit magnetic-ag.com. To like, share or connect with Magnetic Ag, visit Instagram (@magnetic.ag) or LinkedIn.
To see this CoffeeTalk in action, visit the AGI Community News page.