After an initial equity investment in 2019, AGI SureTrack recently acquired Farmobile and is excited to begin serving customers around the globe through the new partnership. Jason Tatge, founder and CEO of Farmobile, has seamlessly transitioned into leading the broader mission of an integrated offering in his new role as Senior Vice President, AGI SureTrack.
The collaboration between the two companies allows for cutting edge technology. An opportunity Tatge says is exciting.
“The teams understanding of the global footprint of AGI is really exciting because we are learning that customers all over the globe are hungry for technology.”
With two unique digital offerings at the forefront, the interaction between the two companies allows for two best in class products that offer farmers an unparalleled solution to management both on and off the farm through the complete farm management solution SureTrack provides and machine/implement independent data solution Farmobile backs it with.
Tatge says AGI SureTrack offers farmers more visibility to the marketplace than ever before in the industry and data storage, accessibility and interoperability is the key to capitalizing on that visibility.
“Recording the daily activities, organizing the data into field layers, then being able to allow that data to flow with the grain into bins is a super exciting opportunity to help farmers differentiate the grain they’re selling [from just a bushel amount] to a commodity that has a story behind it,” Tatge says.
After bringing the field and condition history records together, producers have the ability tell a complete story: seeds planted, precise in-season growing management practices and storage conditions for every acre.
Tatge says, “When you can carry that over into the bin monitoring and understand the characteristics in the storage history after the grain got into the bin, it allows a grower to share information about their crops in bins with buyers in ways we haven’t been able to in the past.”
With the partnership between AGI SureTrack and Farmobile, Tatge says, “We’re super excited about the ability to have one device that’s collecting the data on your machine, no matter if they’re green, red or yellow and then also working with ag retailers to provide documentation back to the growers so everybody is working together in a better understanding.”
Not only does the partnership allow producers a systematic approach to collecting data, but when it comes to carbon or water credit programs, the field boundaries AGI SureTrack and Farmobile offers to collect data accurately and effectively cannot be matched.
“The more layers you have, the higher the value you’re going to be able to extract from the market. If you have a planting layer and a harvest layer, that is okay; but maybe that’s only 30% of the total available credit,” Tatge says. “So now if you have the fertility, crop and tillage layer, that complete digital acre of all the activities is going to allow one to get a higher value of credit than someone else who has few layers.”
Besides field level data collection, the partnership allows for many other products including bin monitoring, soil probes, grain analyzers and more.
“If you can collect the data now and store this digital asset, every piece of data you’re collecting as a grower should look at it as a digital asset. An asset you’re going to appreciate over time,” Tatge says.
“Coming into harvest, it is a great time to start with your data collection. You don’t have to start with all the fields, just dip your toes in the water because it’s going to be beneficial because you can’t recreate this data later,” Tatge says.
To learn more about the services offered and partnership between Farmobile and AGI SureTrack, visit farmobile.com and agisuretrack.com.
To see this CoffeeTalk in action, visit the AGI Community news page.
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