Continuous improvements are necessary with technology and AGI’s SureTrack is no exception. SureTrack PRO 2.0 is the latest version of a valuable tool processors, retailers, grain managers and merchandisers have had access to for the past couple of years.
“We wake up every day and our mission is to work all along the grain chain. Seed to processing we help meet needs and translate those along the chain,” says Dave Ahern, SureTrack PRO sales director.
SureTrack PRO is based on the same five pillars as SureTrack Farm: fields, equipment, markets, day-to-day, and traceability. Growers can see forward pricing curves for over thirty different commodities represented on the platform.
The platform allows communication and transparency for growers and processors. Growers can see cash bids, premiums, and discounts all in one place. Contracts can be sent for verification with one click. Processors have the ability to see storage data from those growers who opt-in to data sharing. Therefore, they can view who has grain available and conditioned at this moment; this data sharing also allows them to provide premiums for BinManager sourced product.
Growers can opt to share specific data with processors, i.e. specific fields or bins. This allows buyers looking for a specific moisture, starch, protein, etc. to have a quick summary of what producers have product available. Gone are the old days of dialing growers over and over to fill contracts.
Along with BinManager conditioning systems AGI also provides testing. Starch, oil, amino acids, and falling number are just a few data points that are available for processors to view in PRO. The open-source approach of a one-click contract allows contracts to be sent with dates, bushels, and a cash bid. Buyers can also post an ad in the public marketplace section for what they are looking for and growers are able to see those in one space.
As different grain specifications begin to weigh heavily on purchasing, traceability becomes a largely weighted factor to processors. SureTrack PRO allows for traceability from “seed to fork.”
The platform also has a one-click output function which allows for transparency in accounting. Allowing SureTrack PRO to export all contract data saves countless time during record keeping. This also allows for a quick way to reconcile any differences in the history of a contract if the need arises.
After researching all the benefits of the program it could be assumed that the installation of the hardware and software would be a technological holdup. AGI has remedied that barrier to entry with a “plug and play” type setup. Installers are at the ready to be on site and get the system up and running, and their customer service is always one phone call or e-mail away if there are any issues that arise down the road.
Whether a processor, originator, merchandiser, etc. SureTrack PRO is there to aid in managing your business. Growing technology allows end-users to be directly connected to multiple grower sources in one place, setting both sides up for increased efficiency.
Each year the world is advancing with technology, and agriculture is no different. Embracing these progressions allows for a better bottom line for growers and buyers alike.
“It’s all about visibility and ease of use,” says Duncan.
To learn more about SureTrack PRO visit the AGI SureTrack website at AGI SureTrack, and to view this CoffeeTalk and others, find us at CoffeeTalk: SureTrack PRO 2.0 Updates and Insights – AGI SureTrack Community